Pete Tupper

Founder, Imagine

Pete Tupper originally founded Imagine 11 years ago in China as a provider of local ski trips, survival activities and other outdoor adventures. With an emphasis on designing activities with a unique and creative twist, he has expanded and diversified the Imagine network over the last decade with the support of teams and partners in each location. Imagine now provides a vast range of adventure trip services to international schools, kids and corporate groups in Mainland China, Taiwan, Japan, Thailand and around East/South East Asia. Originally from the UK, Pete currently lives in snowy Niseko, Japan in winter, snowboarding whenever not overseeing Imagine Japan’s school ski trips. The rest of the year he splits his time between the existing Imagine locations and new adventure destinations, always excited about the infinite possibilities for new programs. Pete is also the host of The AMP - Adventure Management Pod, a podcast for entertaining discussions and stories on topics related to management in the outdoor education, experiential learning and adventure industries.