Dr. Juanita Cheung has been serving in The Chinese University of Hong Kong as a Senior Lecturer of the Department of Sports Science and Physical Education of the Faculty of Education since 2012. She engages in various social and voluntary services as the Chairperson of the Executive Committee of The Hong Kong Physical Education Teachers Society, Committee Member of Curriculum Development Council of Physical Education of the Education Bureau, Honorary Advisor and former Chairman of the Executive Committee of Hong Kong Rope Skipping Association, China, Vice Chairman of the Society for Adapted Physical Activity for Hong Kong China and Tchoukball Association of Hong Kong China. Dr. Cheung also serves in the course review committee and instructor team for the sports coaching education programmes offered by the Hong Kong Coaching Committee of the Hong Kong Sports Institute. She actively promotes positive values and sporting experiences to the young generation at local and Asian contexts.